You Have 3,000 LinkedIn Connections. So Why Are You Still Looking for the Right Person?
Maybe you don't need to meet more people. Maybe you need to meet different people. Let's play a little game. Open LinkedIn. Look at your connections. Some are former colleagues. Some are people you met at events. Some sent you a connection request three years ago, and neither of you has said a word since. And then there are those people you connected with because they seemed interesting. You thought, Maybe we'll do something together someday. Someday hasn't arrived yet. Now imagine you're building a startup. You need an investor who understands your market, a co-founder who complements your skills, or your first ten paying customers. You have 3,000 connections. So... who do you message? Suddenly, that impressive number feels a little less impressive. I've been thinking about this because networking is one of those things we're constantly told to do as founders. Go to events. Send cold emails. Build your personal brand. Connect with investors. Talk to other f...
